Blog
- 21 min read
Applied AI Engineering for Google Ads with Python
Building reliable AI systems for Google Ads with Python: BigQuery for data, LLMs for reasoning, evals to improve accuracy, humans approving what ships.
- 16 min read
Agentic Coding for PPC: Claude Code Setup
How I work with Claude Code as a paid search specialist building AI systems for Google Ads: the setup, the guardrails, the BigQuery pipelines, and what runs on top of them.